What’s eleven11+ plus project is about?

eleven11+ plus  is a non- for profit project. A 88 cities tour circuit infrastructure design study & development in Brazil.

What a 1000 thousand pieces campaign has to do with it?

1000 pieces campaigns are works of art, interior design pieces to enhance interior spaces for sale.

The concept idea is like a music album because the collection are eleven11 pieces and together they are called:  Interior Design Collectables. The buyer can acquire one piece or the whole collection which is limited to  1000 pieces.

All pieces has been designed in house by jg co. & communications Director who is company’s first artist in residence.

It’s objective is to cover the initial budget & first stage of eleven11+ plus project.

How long lasts its first stage,  inial budget period?

The first stage with its initial budget covers a period of ten years of work which around 3 years in Brazil & it involved several inter-related activities.

Which are the activities?

Merchandise Design & Production; Web development; Rainbow trail (a 88 cities travel , aerial research & urban design studies); eleven11+ plus 88 cities tour, a Film Documentary & an exhibition.

Why the need of a 88 cities tour design & infrastructure?

The numbers of artists is proportionally related with the dissemination & access to technology. As technology increases its access, the number of artists increase is no different.

jg co. & communications envision the design of spaces into disadvantages communities, the application of urban regeneration schemes from the ‘inside out’ by inside out we mean from where it needs most, to favour the communities itself with the infrastructure & opportunities, as to the culture itself  & artists all over the world.

The campaign has a kind of ‘Robin Hood’ approach to it, how comfortable jg co. & communications & you as the founder, Director & designer  feel about it?

Art has always that appeal to be popular. Andy Wahorl, the US artist who attempted to do that, lost credibility, when others artists emerge with different approaches to that same idea of being popular.

Many works of great  living artists, triple its price as soon as the artist passes away & the one’s who can afford are the buyers.

Some people has gifts, others receive an inheritance, others has luck, better opportunities in life,  are born rich, or are well paid professionals and so on. Those are the ‘clients’,  art collectors, the one’s who can afford.

Art has the ability to offer for most of them nourishment, a benefit and it become an exchange between artist & collectors.

The others who are unable to afford, in our case, still benefit from what a piece of artwork has to offer.

Art exhibitions are opportunities to ‘presence’  & experience the real work where the variety of published books, inspire.

Unfortunately certain pieces are not affordable for the majority of art lovers since other  primarily things are more relevant to their lives.

jg co. & communications artistic works transit between these dualities and by the artistry of all we do,  we  ‘simply manifest’ our talent as a service searching for balance & harmony  between these two worlds within our own society.